Outbound infrastructure for technical founders who've never done sales.

From "what does warm-up mean?" to your first SDR hire. I build the system myself and hand it off.

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500K+ cold emails sent. 5+ years at MixRank, the data layer behind 70% of GTM tools.

Free Guide

Cold Email Infrastructure Checklist for Technical Founders

The exact setup I use after sending 500K+ cold emails. No fluff, just the technical checklist.

  • Domain setup that doesn't get you blacklisted
  • Warm-up schedules that actually work
  • The inbox rotation system I use at MixRank
The Real Problem

Your cold emails aren't bad.
They're just not landing.

✕

Burned Domains

You sent from your main domain. Now you're in spam. Google doesn't forgive.

✕

No Warm-Up

You started sending 100 emails/day from a fresh inbox. Spam filters flagged you instantly.

✕

Wrong Infrastructure

No inbox rotation. No deliverability monitoring. No idea why reply rates are 0.5%.

Most founders think they need better copywriting. They don't.

✕ Emails landing in spam, not inboxes ✕ Domains burned before campaigns even start ✕ No system to diagnose what's actually broken
The Contrarian View

Infrastructure first.
Copywriting second.

Most cold email advice is about subject lines and personalization. That's optimizing the wrong thing. If your infrastructure is broken, the best email in the world still lands in spam.

I focus on the boring stuff: domains, warm-up schedules, inbox rotation, deliverability monitoring. Fix that first. Then we talk messaging.

How It Works

I build it myself. Then hand it off.

No junior people. No handoffs to contractors. I set up your infrastructure personally, validate it works, then teach you (or your first SDR) how to run it.

01

Build the Infrastructure

I set up your domains, warm-up schedules, inbox rotation, and sending tools myself. The boring stuff that actually makes emails land.

02

Validate with Real Prospects

We test messaging on actual prospects. Data tells us what works. I fix one constraint at a time until reply rates are where they should be.

03

Hand Off Everything

You keep the domains, templates, playbooks, and SOPs. If you're ready, I help you hire your first SDR to run it. Then I step back.

The Full Journey

Infrastructure is where we start.
Not where we end.

Once deliverability is solved, we move to:

→ SDR recruitment and training
→ Campaign creation and positioning testing
→ LinkedIn air cover
→ Ongoing optimization until reply rates are where they should be

I stay until you have a system that runs without me.

The Math

What one SDR can generate with the right infrastructure.

Daily 15-20 Hyper-personalized emails
Monthly 100-120 Researched companies
Annually 96+ Sales qualified opportunities
Conservative (4.1% close) $100K 4 deals at $25K ACV
Is This You?

This is for technical founders who:

1

Have never done outbound sales

You've heard terms like "warm-up" and "domain reputation" but don't know what they mean. You don't have time to learn another skill from scratch.

2

Want someone to build it, not advise on it

You don't need a playbook PDF. You need someone to set up the system, validate it works, and hand it to you ready to run.

3

Want to own everything when we're done

Domains, templates, playbooks, trained SDR. No lock-in. No ongoing dependency. A system you control forever.

Investment

We win together.

Aligned with your success. Because advisors should have skin in the game.

What I Build For You

  • Domain setup and warm-up
  • Inbox rotation system
  • Deliverability monitoring
  • Messaging and sequences
  • SDR hiring support

Pass-Through Costs

  • Sending tools (~$200/mo)
  • Warm-up service (~$50/mo)
  • Data/prospecting (~$150/mo)
  • SDR salary (if hired)

The Guarantee

When this engagement concludes, you fully own the domains, tested messaging templates, sending infrastructure, and trained SDR talent. We build a permanent, in-house revenue engine that you control forever.

About

I'm an engineer who became a sales leader.

Neekunj Sharma

I studied electronics and communication engineering. I loved building robots. Then I became a BDR. Now I run business development at MixRank, the data layer behind 70%+ of GTM tools.

I've spent 5+ years inside the infrastructure that powers outbound. I know what actually drives deliverability, reply rates, and pipeline. It's not clever subject lines. It's boring, technical work that most people skip.

I think about sales the way you think about systems: find the constraint, fix it, move to the next one. If that sounds like how your brain works, we'll get along.

"Most founders think outbound is about writing better emails. It's not. It's about building infrastructure that actually delivers those emails to inboxes."
Next Step

Ready to stop guessing?

If you're a technical founder who's never done outbound and wants someone to just build it properly, let's talk.

Book a 30-minute call. I'll audit your current setup (or lack of one) and tell you exactly what's broken. No pitch deck. No fluff.